Shop For A Cause
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Macy's Shop For A Cause was a huge success for our organization. Macy's being an iconic national retail brand made it easy for us to establish teams and sell passes in various areas of the country. We took full advantage of social media and sold a large number of passes online. The online presence helped us create an open dialogue with the community to bring awareness and discuss infant loss in a more comfortable manner.

Kierra Taplin
Healing Footprints Foundation